Tayloe Clements

2009 Lakeside Dr. Unit 210

Lynchburg, VA 24501

804-258-3676

TAYLOECLEMENTS@GMAIL.COM

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Experience

 

February 2018- Current

ROCKIT CREATIVE SOLUTIONS - Lynchburg, VA

Senior Videographer & Marketing Strategist

• Build and maintain campaign strategies across social media, web, google PPC, and email to generate leads and engage viewers with each companies unique brand 

• Create easy to follow marketing reports, analyze data, manage ad budget, build campaigns, and grow an audience through engaging content across 16+ social media accounts

• Take direction and collaborate with leadership to develop strategies, communicate account development, and build sale structures.

• Write and edit scripts, social media post, ads, video descriptions, and social media reports

• Direct, capture, and edit videos for clients that capture their business's brand, product, and story

 

February 2017- February 2018

SALEM MEDIA GROUP - Richmond, VA

Marketing Coordinator

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• Develop and sustain 32 social media accounts,  creating vibrant content, and achieving a robust and visible presence by developing concepts that expand reach

• Manage 32 PPC accounts, optimizing keywords to maintain the budget and support account expansion across Google Adwords and Bing

• Manage and update WordPress website with new videos, graphics, and promotions

• Write blogs that contain specific keywords to help strengthen overall SEO 

• Optimize each ad account based on weekly cost, reach, conversion, and provide weekly reports

 

May 2016- November 2016

SANDY RIVER OUTDOOR ADVENTURE / THE OUTDOOR ADVENTURE STORE - Farmville, VA

Marketing Coordinator

• Implement consistent branding and content for four separate company brands

• Write and develop emails through Mailchimp

• Preform and advise on SEO for two of their company websites

• Plan, promote, and recruit sponsors for a significant community event 

• Lead and promote corporate team building events

 

December 2015- Current

Farmville, VIRGINIA

Freelance Videographer ​

• Film series of creative promotional videos for multiple clients, writing scripts, managing budget, interviewing, and editing using Adobe Premiere Pro

• Manage client expectations and deliver content that lines up with their companies brand and vision

• Produce wedding videos for various clients across the United States using Canon DSLRs, external audio recorders, lighting, and following a tight schedule to capture the event

• Work as Assistant Producer for large productions such as the 2017 Presidential Inauguration, Corn Wars Documentary, and Sports Broadcast events

 

January 2016- May 2016

LONGWOOD UNIVERSITY Farmville, VIRGINIA

Advanced Broadcast Intern​

• Created how-to videos so that incoming classes and professors would know how to operate broadcast equipment

• Operated Carbonite switchboards as technical director, color correction, yamaha sound board, directed, produced, set up mics and sound equipment, lighting, operated floor cameras, and floor directed for live and recorded productions

• Managed scheduling, other interns, and students while in the studio

• Taught students, alumni, and classes how to work in the studio as well as various equipment 

• Worked with a team of 6 interns to produce promotional videos for Longwood School of Business

              

Programs

 

Adobe InDesign, Adobe Premiere Pro, Adobe Photoshop, Adword Editor, Bing Adwords, Buffer, Microsoft Excel, Microsoft Word, Final Cut Pro X, Google Adwords, Google Analytics, HootSuite, Microsoft Word, NewTek LiveText, NewTek 3Play 4800, Wix Web Designer, Wordpress

 

Education

 

August 2012-May 2016

LONGWOOD UNIVERSITY FARMVILLE, VIRGINIA

Bachelor of Arts

Communications Mass Media

• 3.5 GPA

• Lambda Pi Eta Communications Honors Society

 

Activities

  

Jan 2018 - Present  - Ambassador for The Good Story

Jan 2017 - Present - Swing Dancer at West Side of Swing 

May 2017 - February 2018 - Started and Lead a Bible Study Group at Salem Church Products

 

May 2017 - June 2017 - Team Captain of  Needles Eye Flag Football League

February 2017 - February 2018 - Member of Needles Eye Ministries

August 2012 - May 2016 - Longwood Equestrian Team 

• Intercollege IHSA Regionals 2014  

• Head of fundraising                                  

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Spring 2015- May 2016  -  Anchor/Film Crew for Rotunda Studios 

 

May 2015 – July 2015  -  Editorial and Multimedia Intern for BloodHorse Publications

 

November 2014- May 2016 -  Contributor for the Rotunda Newspaper

November2013- May 2016 -  Contributor of Rotunda Studios